1. Keep It Simple Stupid. This could probably be considered the best tip when designing a website. People don't want to look at a site that take 20 minutes just to decipher everything. Use the KISS principle.
2. Use legible fonts. Usually a sans-serif font is best for websites because it is the most legible and looks the best.
3. Make it easy on the eye. Design a visual hierarchy that makes sense and allows the site to flow.
4. Don't use flashy animations. They were cool 10 years ago.
5. Use colors that make people believe we're in the 21st century. Along with the previous idea, use modern and tasteful colors that don't clash.
6. Be picky with use of images. Some images just straight up don't belong on your site. Use images that have been optimized for the web and are sized correctly on your page (let alone professional).
7. Use a background color or image that makes everything else work. The background of your page lays out how the rest of the site will flow.
8. Reduce clutter. Make links stand out in a way that makes navigation easy. Images and text should not be crunched together.
9. Use personal branding. This will always do nothing but good for you if personal branding is effectively designed and placed well.
10. Make it modern. Use cool layouts and top-edge design. People will like it more.
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